Your high-yield tourism transformation starts here

Unlock the full potential of your visitor economy

Building resilience and balanced growth

We help destinations attract high-yield travelers and build new revenue pathways. Through strategic planning, market segmentation and targeted campaigns, we optimize the full value of your visitor economy.

High-Yield Tourism creates impact

Tourism development isn’t just about capacity building. We take a holistic approach to help you re-evaluate your growth strategy. Our bespoke solutions diversify your inbound mix, reduce visitor acquisition costs and enhance community engagement.

Why It Matters to You

Tourism is competitive. Travel economics are complex. Supply chains and input costs are rising. Financial leakages are widespread. Seasonality is changing. Consumer loyalty is rare.

We understand the various challenges destinations face. We help you plan for balanced tourism expansion and mitigate the developmental issues that rapid growth can bring.

Why It Matters to You

Latest Articles

Stay informed with the latest news, insights, and stories about high-yield tourism.

6 Reasons Why Western Australia Excels at Self-Drive Tourism

6 Reasons Why Western Australia Excels at Self-Drive Tourism

6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the Road Trip’ – maximises the high-yield benefits of self-drive tourism. However long you spend driving in ‘WA’, it’s never enough. My wife and I just enjoyed a 2,000-kilometre road-trip around Australia’s southwest corner. The picturesque route between Perth, Wave Rock, Esperance, Albany and Denmark is superbly signposted and serviced. The state authorities match pretty much every need of drivers and passengers. At this time of year (Aussie winter), the long, straight roads are fairly empty, especially on weekdays. The spectacular beauty of the southern coastal nature reserves is mostly yours to enjoy without anyone else in camera-shot. Travelling through Australia’s Southern...

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning to kick or punch. It’s about why these arts exist, their history, rituals, and spiritual dimensions. My recent travels have taken me to destinations where a specific micro-niche is quietly building momentum: cultural fighting. This isn’t about fitness tourism or professional fighting circuits; it’s about travelers who seek to understand a country’s soul through its martial arts. During my recent trip to Japan,...

Beyond High-Value: Why High-Yield Tourism Changes Everything

Beyond High-Value: Why High-Yield Tourism Changes Everything

Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly pop-up, and being used interchangeably with “High-Value Tourism / High-Value Travelers.” Media articles and travel industry press releases are conjoining the terms and blurring important lines of distinction. So, lets clearify the difference. Having spent decades navigating the evolving landscape of global tourism, I’ve witnessed first-hand how our industry’s language shapes its direction. The distinction between “high-value” and “high-yield” tourism is more than semantics. Separating the terms can inform how destinations, businesses, and communities craft strategy, attract travelers, and define their long-term success. Last month at the...

Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism

Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism

Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism Family travel has evolved beyond affordability and routine destinations. In 2025, families are significant contributors to high-yield tourism, prioritizing premium, meaningful experiences over sheer volume. They are investing more in their trips, staying longer, and opting for purposeful travel, driving tourism that provides substantial economic, cultural, and sustainable value. 1. Multi-Generational, Multi-Purpose Getaways Multi-generational travel is on the rise, with many families planning trips that include grandparents and grandchildren. These longer, shared vacations tend to attract higher spending, investing in accommodations such as private villas or group lodges, bespoke dining experiences, and all-inclusive...

Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling

Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling

Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. Here’s his report about how destinations from around the world are using this unique 6-month showcase event to inspire high-yield travelers of all ages. Also tune in to our featured High-Yield Tourism Podcast episode on EXPO 2025 in Osaka (everywhere you get your podcasts) to explore how global expos are evolving and what this means for tourism professionals everywhere: https://www.highyieldtourism.com/episode-17/ Walking through Sou Fujimoto’s magnificent Grand Ring – a true masterpiece that remained refreshingly cool and breezy even during today’s scorching summer heat – I watched my seven-year-old...

Why we’re your perfect partner

Our founders count over 50 years of high-level experience across the tourism sector. We know that tourism is ever-more competitive – and the margins for growth are fine.

By carefully analysing the untapped opportunities and the pain points in your visitor economy, we produce tailored solutions to build resilient growth for the long-term.

In other words

Brent Hill

CEO of Tourism Fiji

Our priority is to attract tourists who not only appreciate our stunning landscapes and rich culture but also contribute to a high-yield tourism sector.

Alan Arrigo

Member of the Malta Chamber of Commerce

This is where high-yield tourism comes in. The future lies in attracting purpose-driven travellers – those willing to invest in immersive experiences and contribute to local economies. These visitors seek storytelling, authenticity and engagement over mass-market convenience.

Nigel Wong

President, Malaysian Association of Tour and Travel Agents

It is not just about high-yield visitors but ensuring that those who come to Malaysia spend on local products and services, benefitting the economy at every level.

Chattan Kunjara

Former Deputy Governor of the Tourism Authority of Thailand

Since Covid, we are receiving more travelers from Israel, Kazakhstan, Saudi Arabia. Although they don’t reach the millions of people, they come consistently and they are high-yield travelers. It’s not only about the spending. They appreciate the country, they appreciate the culture and how they are treated here, and that’s always important.

Raj Gyawali

Founder socialtours, Nepal

As you commodify tourism, your yield goes down. To improve it you have to inject yield, the element of lifetime experience into every experience for each visitor. And when you do that, yield will automatically go up.

Our Services

Our tailored High-Yield Tourism services drive competitive advantages, improve the quality of product and service delivery and diversify the economic benefits of tourism.

HYT Showcase

Turning Segmentation into Yield

Goal

Align destination assets with the right visitor segments to increase yield, reduce leakage, and improve experience delivery, without increasing visitor volume.

Approach

Segmented Key Markets

Moved beyond broad national data to identify high-potential sub-segments.

Asset-Driven Targeting

Matched destination strengths, culinary heritage, nature access, authentic crafts—with segment needs and seasonal travel patterns.

Capacity Built for Quality

Focused on training local businesses, improving accessibility, and bundling experiences tailored to segment expectations.

Outcome

By aligning market segmentation with internal capacity, the destination delivered on its brand promise, attracting better-fit travelers and growing value sustainably.