Beyond High-Value: Why High-Yield Tourism Changes Everything

Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly pop-up, and being used interchangeably with “High-Value Tourism / High-Value Travelers.” Media articles and travel industry press releases are conjoining the terms and blurring important lines of distinction. So, lets clearify the difference. Having spent […]

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