Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning […]

Episode 20

Episode 20: High Yield Tourism Podcast Find out how martial arts traditions such as sumo, Muay Thai, Taekwondo, Kung Fu, and capoeira can be leveraged as authentic, passion-driven tourism experiences that foster deeper cultural engagement and create higher economic value for destinations. With: Gary Bowerman Dr jensThraenhart Listen to it now on your favourite podcast […]

Episode 20 – Transcript

Transcript of Episode 20 Find out how martial arts traditions such as sumo, Muay Thai, Taekwondo, Kung Fu, and capoeira can be leveraged as authentic, passion-driven tourism experiences that foster deeper cultural engagement and create higher economic value for destinations. With: Gary Bowerman Dr JensThraenhart Transcript Hello and welcome to the High-Yield Tourism podcast. I’m […]