Rethinking Tourism in Indonesia. ‘Luxury’ vs ‘High-Yield’ Tourists. Top 10 Global Markets.
Here’s this week’s round-up of the hottest topics in the world of High-Yield Tourism.
1) “There is a common assumption that luxury tourists and high-value tourists are the same. They’re not. Understanding the difference could change the way destinations approach their tourism strategy.”
In his latest article, Gerrit Kruger discusses the reasons why spending alone doesn’t define “value”, and how High-Yield Tourism benefits communities and ecosystems. Plus, how can destinations attract and retain value-added visitors?
📖 Read: Not All That Glitters Is Luxury: Understanding the Difference Between Luxury and High-Value Tourists
2) UK. Indonesia. US. Australia. Canada. Thailand. UAE. Japan. Cambodia. Kenya. Those are the Top 10 listener markets for the High-Yield Tourism Podcast in July. Overall, the show was downloaded in 31 countries. Just outside the top 10 were: South Korea, Ecuador, Slovakia, Nepal and South Africa.
In each episode, Gary Bowerman speaks to thought leaders about rethinking the evolving realities in travel and confronting the entrenched tourism challenges for countries, cities and regions for which there may not be quick marketing fixes.
⏩ Listen to our full podcast back catalogue and read show summaries and transcripts:
🎧 https://www.highyieldtourism.com/high-yield-tourism-podcasts/
🎧Search for High-Yield Tourism on Apple Podcasts, Spotify or any podcast app.
3) Indonesia’s vast and complex tourism landscape is evolving. Domestic travel is a powerhouse, but inbound tourism – which is heavily concentrated in Bali – continues to underperform. So, what happens next?
In the latest episode of the High-Yield Tourism Podcast, Gary Bowerman sits down with Bali-based travel tech and hospitality expert Nur Wulan T. to explore the post-Covid realities shaping Indonesia’s tourism sector. They discuss shifting domestic and inbound traveler preferences, and the urgent need for sustainable structural development and a clarified tourism strategy.
🎧 Listen to: Turning Around Indonesia’s Underperforming International Tourism Marketing: https://www.highyieldtourism.com/episode-16/
Read our past newletters
THIS WEEK IN HIGH-YIELD TOURISM #22
THIS WEEK IN HIGH-YIELD TOURISM #21
