Episode 12 – Transcript
Transcript of Episode 12 Discover why the future of tourism isn’t just about attracting wealthy travelers, but rather finding the perfect match between destinations and visitors. In this compelling episode, Gary Bowerman and Dr. Jens Traenhart challenge the common misconception that high-yield tourism equals luxury tourism. With: Gary Bowerman Dr Jens Thraenhart Transcript GARY BOWERMANWe’re […]
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” […]
THIS WEEK IN HIGH-YIELD TOURISM #14
THIS WEEK IN HIGH-YIELD TOURISM #10 Hawaii combats rising travel costs Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Cathay Pacific returning to Cairns, Australia, “for the second summer in a row, with a seasonal service linking Hong Kong and […]
THIS WEEK IN HIGH-YIELD TOURISM #13
THIS WEEK IN HIGH-YIELD TOURISM #10 Hawaii combats rising travel costs Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Hawaii’s new approach to combat rising travel costs for visitors. Facebook Twitter LinkedIn “Hawaii’s latest tourism approach favors high-yield visitors over […]
THIS WEEK IN HIGH-YIELD TOURISM #12
THIS WEEK IN HIGH-YIELD TOURISM #10 US Golf Tourism in UK & Ireland Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to promoting golf tourism to US visitors in North Devon, England, and Ireland. Facebook Twitter LinkedIn # 1 “A new […]
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming more price-sensitive, while businesses struggle to manage rising operational costs. From airfare and accommodation to food and labor, inflation is influencing every link in the […]
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield Tourism and a seasoned Asia travel analyst, delves into the evolving dynamics of China’s outbound tourism and the strategic shift towards high-yield tourism models. Embracing […]
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor attractions, but in the workforce. Hotels, restaurants, tour operators, and other tourism-related businesses are struggling to recruit, train, and retain the talent needed to deliver […]
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the historic canals of Venice to the temples of Kyoto, many iconic places are struggling to balance visitor demand with environmental sustainability, cultural preservation, and community […]
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who seek transformative and meaningful travel experiences, are not just following a map – they’re guided by their hearts and emotions. For them, travel is not […]
