Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism Rethinking the False Choice: Volume vs. Value For years, the tourism sector has been trapped in a false dichotomy: either you expand capacity to attract more visitors, or you limit access to focus on higher yields. However, in today’s fragmented, digitally driven, […]
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most significant yet often overlooked growth […]
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder, Pear Anderson), and Gary Bowerman […]
Tourism Today: A Landscape in Flux
Tourism Today: A Landscape in Flux Recent years have dramatically changed the tourism ecosystem. Following COVID-19, volatile travel patterns have emerged, driven by several key factors: Changing Consumer Preferences: Travelers now seek personalized, meaningful, sustainable, or “Instagrammable” experiences. Digital Revolution & AI: From AI-powered virtual trip planning to chatbots that feel like local friends, technology […]
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman The Asia-Pacific (APAC) region is rapidly emerging as a powerhouse for high-yield tourism, with international travel expenditure forecast to reach an impressive US$2.5 trillion and domestic travel expected to top US$4.3 trillion by 2029, according to Euromonitor International. Outbound travel is […]
Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism?
Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism? Inspired by reporting by Gary Bowerman via Asia Media Centre As Southeast Asia accelerates its tourism recovery, a longstanding proposal is gaining fresh momentum: the introduction of a unified ASEAN tourism visa. The idea, similar to Europe’s Schengen Zone, would allow travelers to explore multiple Southeast […]
THIS WEEK IN HIGH-YIELD TOURISM #15
THIS WEEK IN HIGH-YIELD TOURISM #15 #15. High-Yield Tourism continues to go global… Facebook Twitter LinkedIn Most recently, it was applied to the shifting hospitality sector in Hong Kong, where investors are seeking alternative accommodation assets that “eclipse the steady, albeit slower, growth within the traditional hotel sector.” “In Hong Kong, the recent landscape of […]
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success. The most adept tourism destinations are now shifting their strategies, focusing not on attracting “more visitors,” but rather on targeting the “right visitors.” These ideal […]
Episode 13
Episode 13: High Yield Tourism Podcast Dive into a fascinating exploration of what “authentic” really means in today’s tourism landscape. Can a manufactured experience like Disneyland be considered authentic? Dr. Jens Traenhart and Gary Bowerman challenge conventional wisdom about authenticity in travel, warning against the dangers of staged traditions and their impact on cultural preservation. […]
Episode 13 – Transcript
Transcript of Episode 13 Dive into a fascinating exploration of what “authentic” really means in today’s tourism landscape. Can a manufactured experience like Disneyland be considered authentic? Dr. Jens Traenhart and Gary Bowerman challenge conventional wisdom about authenticity in travel, warning against the dangers of staged traditions and their impact on cultural preservation. With: Gary […]
