Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success. The most adept tourism destinations are now shifting their strategies, focusing not on attracting “more visitors,” but rather on targeting the “right visitors.” These ideal […]
Episode 13
Episode 13: High Yield Tourism Podcast Dive into a fascinating exploration of what “authentic” really means in today’s tourism landscape. Can a manufactured experience like Disneyland be considered authentic? Dr. Jens Traenhart and Gary Bowerman challenge conventional wisdom about authenticity in travel, warning against the dangers of staged traditions and their impact on cultural preservation. […]
Episode 13 – Transcript
Transcript of Episode 13 Dive into a fascinating exploration of what “authentic” really means in today’s tourism landscape. Can a manufactured experience like Disneyland be considered authentic? Dr. Jens Traenhart and Gary Bowerman challenge conventional wisdom about authenticity in travel, warning against the dangers of staged traditions and their impact on cultural preservation. With: Gary […]
High-Yield Tourism Isn’t About Luxury – It’s About Fit
High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow definition is rapidly becoming outdated. Increasingly, tourism strategists argue that yield isn’t about how rich a visitor is; it’s about how well they fit a […]
THIS WEEK IN HIGH-YIELD TOURISM No. 16
THIS WEEK IN HIGH-YIELD TOURISM #16 High-yield Muslim tourism. Source market optimisation. Community push-back. What were this week’s Top 3 Talking Points in the world of High-Yield Tourism? Facebook Twitter LinkedIn “Travel consumers today are in control, not destinations – so you have to start from the consumer demand perspective, not a campaign theme perspective.” […]
Episode 12 – Transcript
Transcript of Episode 12 Discover why the future of tourism isn’t just about attracting wealthy travelers, but rather finding the perfect match between destinations and visitors. In this compelling episode, Gary Bowerman and Dr. Jens Traenhart challenge the common misconception that high-yield tourism equals luxury tourism. With: Gary Bowerman Dr Jens Thraenhart Transcript GARY BOWERMANWe’re […]
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” […]
THIS WEEK IN HIGH-YIELD TOURISM #14
THIS WEEK IN HIGH-YIELD TOURISM #14 Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Cathay Pacific returning to Cairns, Australia, “for the second summer in a row, with a seasonal service linking Hong Kong and Tropical North Queensland.” Facebook Twitter […]
THIS WEEK IN HIGH-YIELD TOURISM #13
THIS WEEK IN HIGH-YIELD TOURISM #13 Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Hawaii’s new approach to combat rising travel costs for visitors. Facebook Twitter LinkedIn “Hawaii’s latest tourism approach favors high-yield visitors over volume. The policy tools – […]
THIS WEEK IN HIGH-YIELD TOURISM #12
THIS WEEK IN HIGH-YIELD TOURISM #10 US Golf Tourism in UK & Ireland Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to promoting golf tourism to US visitors in North Devon, England, and Ireland. Facebook Twitter LinkedIn # 1 “A new […]