The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering a promising future. As global tourism continues to evolve, there is a growing recognition that attracting high-value visitors – those who stay longer, spend more, […]
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social media ads to influencer partnerships, all in a bid to attract visitors, boost revenue, and enhance global recognition. However, the persistent challenge of proving the […]
Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and promoted as proof of success. But the real question is: how much of that tourism revenue stays in the local economy and benefits the people […]
THIS WEEK IN HIGH-YIELD TOURISM #7
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research Australia (part of AusTrade), discussed […]
Episode 12
Episode 12: High Yield Tourism Podcast Discover why the future of tourism isn’t just about attracting wealthy travelers, but rather finding the perfect match between destinations and visitors. In this compelling episode, Gary Bowerman and Dr. Jens Traenhart challenge the common misconception that high-yield tourism equals luxury tourism. With: Gary Bowerman Dr Jens Thraenhart Listen […]
THIS WEEK IN HIGH-YIELD TOURISM #6
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated reasons vary, ranging from raising […]
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings, and fostering partnerships to help destinations optimize the full value […]
More About Dr Jens Thraenhart
In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that transforms how destinations measure success: from counting visitors to making visitors count. TRANSFORMING TOURISM ECONOMIES ACROSS FIVE CONTINENTS With executive leadership across North America, Asia, Europe, Africa, […]