Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning […]

Beyond High-Value: Why High-Yield Tourism Changes Everything

Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly pop-up, and being used interchangeably with “High-Value Tourism / High-Value Travelers.” Media articles and travel industry press releases are conjoining the terms and blurring important lines of distinction. So, lets clearify the difference. Having spent […]

Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling

Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. Here’s his report about how destinations from around the world are using this unique 6-month showcase event to inspire high-yield travelers of all ages. Also tune in to […]