Breaking Free from Quick-Win Pressures in Tourism
Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal […]
Unlocking High-Yield Tourism: The Power of Smart Segmentation
Unlocking High-Yield Tourism: The Power of Smart Segmentation The Challenge: Sub-Par Segmentation in Tourism Many destinations pour substantial resources into marketing, aiming to boost visitor numbers. However, despite this investment, they often fail to attract the right type of visitors who can contribute meaningfully to the local economy. Instead of drawing high-value tourists who engage […]
Rethinking Your Tourism Partner Network for High-Yield Growth
Rethinking Your Tourism Partner Network for High-Yield Growth Are Your Travel Partners Delivering High-Value Visitors? Many destinations rely on traditional travel agents and OTAs to boost visitor numbers. While these partners play a key role, their focus on quantity doesn’t always result in sustainable growth. High-yield travelers – those who stay longer, spend more, and […]
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering a promising future. As global tourism continues to evolve, there is a growing recognition that attracting high-value visitors – those who stay longer, spend more, […]
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social media ads to influencer partnerships, all in a bid to attract visitors, boost revenue, and enhance global recognition. However, the persistent challenge of proving the […]
Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and promoted as proof of success. But the real question is: how much of that tourism revenue stays in the local economy and benefits the people […]
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research Australia (part of AusTrade), discussed […]
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated reasons vary, ranging from raising […]
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings, and fostering partnerships to help destinations optimize the full value […]
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed in Episode 5 of the High-Yield Tourism Podcast with Gary Bowerman, featuring insights from Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and […]
