High-Yield for Whom?
High-Yield for Whom? Rethinking Who Wins and Who Loses in the Pursuit of Quality Tourism In tourism policy and destination marketing, the term “high-yield” has emerged as a buzzword. It implies a more sophisticated type of tourism, one that emphasizes quality over quantity, minimizes environmental impact, and delivers greater returns with a lower negative impact […]
Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?
Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications for Malaysia’s future. The conversation […]
The Danger of Superficial Data in Tourism Decision-Making
The Danger of Superficial Data in Tourism Decision-Making In the fast-paced world of tourism strategy, data is crucial. Policymakers, destination marketers, and investors often rely heavily on statistics to guide their decisions. But what if the data they are using is misleading or misunderstood? At High-Yield Tourism, we believe that it’s not just about having […]
Rethinking Digital Nomadism
Rethinking Digital Nomadism Digital nomadism is emerging as a significant and influential segment within global tourism. These location-independent professionals blend work and travel, often staying in destinations for weeks or months rather than just days. Their presence is prompting destinations to rethink traditional tourism models, focusing on long-term infrastructure, community integration, and supportive policies that […]
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism Thailand’s tourism industry is at a crucial juncture. Although international arrivals have rebounded strongly since the pandemic, they have declined compared to the figures from last year. The significant decrease in Chinese tourists, formerly the country’s largest source market, has raised concerns. Visitor numbers from China in […]
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism Rethinking the False Choice: Volume vs. Value For years, the tourism sector has been trapped in a false dichotomy: either you expand capacity to attract more visitors, or you limit access to focus on higher yields. However, in today’s fragmented, digitally driven, […]
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most significant yet often overlooked growth […]
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder, Pear Anderson), and Gary Bowerman […]
Tourism Today: A Landscape in Flux
Tourism Today: A Landscape in Flux Recent years have dramatically changed the tourism ecosystem. Following COVID-19, volatile travel patterns have emerged, driven by several key factors: Changing Consumer Preferences: Travelers now seek personalized, meaningful, sustainable, or “Instagrammable” experiences. Digital Revolution & AI: From AI-powered virtual trip planning to chatbots that feel like local friends, technology […]
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman The Asia-Pacific (APAC) region is rapidly emerging as a powerhouse for high-yield tourism, with international travel expenditure forecast to reach an impressive US$2.5 trillion and domestic travel expected to top US$4.3 trillion by 2029, according to Euromonitor International. Outbound travel is […]
