Introducing The Strength-based Strategy Framework To Drive High-Yield Tourism
Introducing The Strength-based Strategy Framework To Drive High-Yield Tourism How an Adapted Business Model Is Revolutionizing Destination Planning: From Volume to Value soar /sɔː/verb: achieving new heights; to rise very quickly to a high level A New Lens for Tourism Planning: The SOAR Approach When Jacqueline Stavros and Gina Hinrichs introduced the SOAR model in […]
6 Reasons Why Western Australia Excels at Self-Drive Tourism
6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the Road Trip’ – maximises the high-yield benefits of self-drive tourism. However long you spend driving in ‘WA’, it’s never enough. My wife and I just enjoyed a 2,000-kilometre road-trip around Australia’s southwest corner. The picturesque […]
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning […]
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism Family travel has evolved beyond affordability and routine destinations. In 2025, families are significant contributors to high-yield tourism, prioritizing premium, meaningful experiences over sheer volume. They are investing more in their trips, staying longer, and opting for purposeful travel, driving tourism that provides substantial economic, […]
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. Here’s his report about how destinations from around the world are using this unique 6-month showcase event to inspire high-yield travelers of all ages. Also tune in to […]
Reimagining Home: Transforming Local Journeys into High-Yield Experiences
Reimagining Home: Transforming Local Journeys into High-Yield Experiences High-yield tourism emphasizes value over volume by attracting travelers who can provide substantial economic returns, cultural engagement, and sustainable outcomes with each visit. While this concept is often associated with international travel, domestic tourism is increasingly recognized as a powerful driver of high-yield strategies. By offering residents […]
Not All That Glitters Is Luxury: Understanding the Difference Between Luxury and High-Value Tourists
Not All That Glitters Is Luxury: Understanding the Difference Between Luxury and High-Value Tourists Why Smart Tourism Strategies Focus on Value, Not Just Spending Power In the world of tourism marketing, the term “luxury traveler” often takes center stage. It conjures images of private villas, first-class flights, and designer shopping sprees. However, as destinations and […]
The Danger of Superficial Data in Tourism Decision-Making
The Danger of Superficial Data in Tourism Decision-Making In the fast-paced world of tourism strategy, data is crucial. Policymakers, destination marketers, and investors often rely heavily on statistics to guide their decisions. But what if the data they are using is misleading or misunderstood? At High-Yield Tourism, we believe that it’s not just about having […]
Rethinking Digital Nomadism
Rethinking Digital Nomadism Digital nomadism is emerging as a significant and influential segment within global tourism. These location-independent professionals blend work and travel, often staying in destinations for weeks or months rather than just days. Their presence is prompting destinations to rethink traditional tourism models, focusing on long-term infrastructure, community integration, and supportive policies that […]
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism Thailand’s tourism industry is at a crucial juncture. Although international arrivals have rebounded strongly since the pandemic, they have declined compared to the figures from last year. The significant decrease in Chinese tourists, formerly the country’s largest source market, has raised concerns. Visitor numbers from China in […]