Episode 11
Episode 11: High Yield Tourism Podcast Thailand’s Tourism Revolution: From Mass Market to High-Value Experiences Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of TAT, Khun Chattan Kunjara, reveals how the country is moving away from mass tourism […]
Episode 10
Episode 10: High Yield Tourism Podcast The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen, Founder of Singapore-based CrescentRating, to discuss how destinations are rethinking their approach to Muslim tourism. Fazal explains which segments are best suited to […]
Episode 9
Episode 9: High Yield Tourism Podcast Discover how Australia is reimagining its visitor economy in a post-pandemic world, with fascinating insights from Austrade’s Samantha Palmer. From the unexpected silver lining of Australians rediscovering their own backyard during COVID-19 to the strategic focus on emerging Asian markets, this episode unpacks the evolution of Australia’s tourism landscape. […]
Episode 8
Episode 8: High Yield Tourism Podcast Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more closely at the changing economics of tourism in the post-pandemic era. With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast […]
Episode 7
Episode 7: High Yield Tourism Podcast Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr Jens Thraenhart Raj Gyawali Founder, socialtours Listen to it now on your favourite podcast channels: Podchaser Amazon Music Podbean Spotify Apple Podcast Summary This podcast […]
Episode 6
Episode 6: High Yield Tourism Podcast We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr Jens Thraenhart Jon Mamela Chief Commercial Officer, Travel Alberta Listen to it now on your favourite podcast channels: Podchaser Amazon Music Podbean Spotify Apple Podcast […]
Episode 5
Episode 5: High Yield Tourism Podcast We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local populations. With: Gary Bowerman Hafsa H. Mbamba Tourism Delivery Manager, Zanzibar Presidential Delivery Bureau Enver Duminy CEO, Cape Town Tourism Listen to it now on your […]
Episode 1
Episode 1: High Yield Tourism Podcast What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon Music Podbean Spotify Apple Podcast Summary The podcast discusses the concept of ‘high yield tourism’, which aims to strike a balance between mass […]
Episode 2
Episode 2: High Yield Tourism Podcast Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon Music Podbean Spotify Apple Podcast Summary This podcast episode discusses the potential of high-yield tourism within the dynamic growth context of the Asia Pacific region. […]
Episode 3
Episode 3: High Yield Tourism Podcast Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon Music Podbean Spotify Apple Podcast Summary This podcast episode discusses the key themes and insights from recent travel industry conferences and events attended by the hosts […]
