"There has been plenty of talk about how growing global tensions will impact travel and tourism. As the organiser of an event that facilitates the advancement of luxury travel and tourism, how are you reading this situation? Would this high-yield segment be less vulnerable to economic dips?"
This is the opening question of a new travel publication interview with Alison Gilmore, Portfolio Director at ILTM.
The interview is well worth a read… BUT, here at High-Yield Tourism. we don’t believe that the term applies only to luxury tourism.
High-yield tourism is about developing a progressive, long-term strategy across an entire travel economy, leveraging the integrated benefits of all key segments (including luxury) for the benefit of all stakeholders and communities.
Listen to our recent podcast: “Is High-Yield Tourism Luxury Tourism in Disguise?”: Episode 8 – High-Yield Tourism
"One of the things that the pandemic taught is that the economics of travel have changed considerably. They were changing during the 2010s, they certainly changed during the pandemic and they’ve changed considerably since. And I think discussing tourism in terms of mass or luxury or other labels which which get thrown around is just too binary now."
Read Gerrit Kruger‘s new article: “High-Yield Tourism Isn’t About Luxury – It’s About Fit”: High-Yield Tourism Isn’t About Luxury – It’s About Fit – High-Yield Tourism
"For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow definition is rapidly becoming outdated. Increasingly, tourism strategists argue that yield isn’t about how rich a visitor is; it’s about how well they fit a destination’s values, infrastructure, and long-term goals."
Read our past newletters
THIS WEEK IN HIGH-YIELD TOURISM #17
THIS WEEK IN HIGH-YIELD TOURISM #16
