Australia. Nepal. Canada. Thailand. As the tourism landscape fragments, how are these 4 countries reappraising visitor economy development?
The High-Yield Tourism Podcast speaks to thought leaders worldwide about how they are rethinking tourism strategy and consumer engagement to improve the quality of experiences for visitors, and diversify the economic yield for local travel operators and communities.
Here are 4 recent case studies:
1) The Value of Sophisticated Market Research in Australia
Discover how Australia is rolling out its International Diversification Strategy in phases. Samantha Palmer FIPAA Palmer, General Manager of Visitor Economy & Client Programs at Australian Trade and Investment Commission (Austrade), discusses how deep-dive research and industry insights are used reshape every aspect of the visitor economy – from indigenous tourism to mountain biking, and edutourism to identifying the changing expectations of visitors from South East Asian markets.
🎧 Listen here: https://www.highyieldtourism.com/episode-9/
2) The 5Fs of High-Yield Tourism in Thailand
The “5Fs” concept – food, fashion, festivals, fight (Muay Thai) and film – has reformatted tourism marketing in Thailand, creating new products, services and perspectives. Former Chattan Kunjara Na Ayudhya, Former Deputy Governor of the Tourism Authority of Thailand, reveals how the pandemic became a catalyst for change, pushing Thailand to collaborate with local stakeholders and focus on elements of everyday Thai living to engage curious visitors.
🎧 Listen here: https://www.highyieldtourism.com/episode-11/
3) Financing a Tourism Turnaround in Canada’s ‘Wild Side’
The scenic Canadian province of Alberta is transitioning from a marketing-focused organization to a holistic destination management approach. Jon Mamela, Chief Commercial Officer of Travel Alberta, discusses the financing and planning of Alberta’s new strategy as Canada’s ‘Wild Side’ – which is home to Lake Louise, Banff and Jasper National Park – positions tourism as a pillar of economic diversification.
🎧 Listen here: https://www.highyieldtourism.com/episode-6/
4) Lifetime Experiences in Nepal
“Nepal is about so much more than just mountains,” says Raj Gyawali, Founder of socialtours nepal, Raj explores narrative storytelling and sustainable regeneration in the Himalayan nation. He advocates branding Nepal as a destination for ‘lifetime experiences’ to address seasonality challenges and sees potential in spiritual tourism, showcasing the resilience and spirituality of Nepali people.
🎧 Listen here: https://www.highyieldtourism.com/episode-7/
⏩ Catch up with the full back catalogue: High-Yield Tourism Podcasts – High-Yield Tourism
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THIS WEEK IN HIGH-YIELD TOURISM #19
THIS WEEK IN HIGH-YIELD TOURISM #20
