From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated reasons vary, ranging from raising […]
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings, and fostering partnerships to help destinations optimize the full value […]
More About Dr Jens Thraenhart
In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that transforms how destinations measure success: from counting visitors to making visitors count. TRANSFORMING TOURISM ECONOMIES ACROSS FIVE CONTINENTS With executive leadership across North America, Asia, Europe, Africa, […]
More About Gerrit Kruger
More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University in Germany and the Nanyang Technological University in Singapore, Started his career at the Singapore Tourism Board. Working with the MICE (Meetings, Incentives, Conventions, and […]
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed in Episode 5 of the High-Yield Tourism Podcast with Gary Bowerman, featuring insights from Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and […]
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how technological advancements are influencing the […]
Gary Bowerman on the Future of Smart Travel on TaiwanPlus
Gary Bowerman on the Future of Smart Travel on TaiwanPlus In his appearance on TaiwanPlus’s Connected, Gary Bowerman, co-founder of High-Yield Tourism, shared valuable insights on the future of travel in the post-pandemic world. He was joined by other industry experts, including Ting-Kuan “TK” Chen, CEO of FunNow Group, and host Susan Chow. Together, they […]
Episode 11
Episode 11: High Yield Tourism Podcast Thailand’s Tourism Revolution: From Mass Market to High-Value Experiences Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of TAT, Khun Chattan Kunjara, reveals how the country is moving away from mass tourism […]
Episode 11 – Transcript
Transcript of Episode 11 Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of TAT, Khun Chattan Kunjara, reveals how the country is moving away from mass tourism towards a more sustainable, high-yield approach. With: Gary Bowerman Dr Jens […]
Episode 10 – Transcript
Transcript of Episode 10 The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen, Founder of Singapore-based CrescentRating, to discuss how destinations are rethinking their approach to Muslim tourism. Fazal explains which segments are best suited to high-yield tourism, […]
