High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience

High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings, and fostering partnerships to help destinations optimize the full value […]

Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth

Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed in Episode 5 of the High-Yield Tourism Podcast with Gary Bowerman, featuring insights from Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and […]

The Meaning of High Yield Tourism According to Dr. Jens Thraenhart

The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what his passion is. A new angle put on sustainability tourism is High Yield Tourism, and  Jens explained this at the recently concluded Cebu Call to […]