Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success. The most adept tourism destinations are now shifting their strategies, focusing not on attracting “more visitors,” but rather on targeting the “right visitors.” These ideal […]
High-Yield Tourism Isn’t About Luxury – It’s About Fit
High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow definition is rapidly becoming outdated. Increasingly, tourism strategists argue that yield isn’t about how rich a visitor is; it’s about how well they fit a […]
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” […]
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming more price-sensitive, while businesses struggle to manage rising operational costs. From airfare and accommodation to food and labor, inflation is influencing every link in the […]
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield Tourism and a seasoned Asia travel analyst, delves into the evolving dynamics of China’s outbound tourism and the strategic shift towards high-yield tourism models. Embracing […]
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor attractions, but in the workforce. Hotels, restaurants, tour operators, and other tourism-related businesses are struggling to recruit, train, and retain the talent needed to deliver […]
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the historic canals of Venice to the temples of Kyoto, many iconic places are struggling to balance visitor demand with environmental sustainability, cultural preservation, and community […]
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who seek transformative and meaningful travel experiences, are not just following a map – they’re guided by their hearts and emotions. For them, travel is not […]
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns In today’s digital world, travelers are bombarded with endless choices, and destinations are fighting to capture their attention. With so many options, how can a destination stand out? The key lies in attracting high-yield travelers who stay longer, spend more and seek meaningful, authentic experiences. These travelers […]
Beyond the Crowds: How to Ensure Tourism Benefits Local Communities
Beyond the Crowds: How to Ensure Tourism Benefits Local Communities Tourism success has been measured by the number of visitors a destination attracts annually for years. However, this focus on high volumes can be misleading. Even in popular tourist hotspots, the economic benefits often fail to reach local businesses, communities, and essential infrastructure. The Problem: […]
