THIS WEEK IN HIGH-YIELD TOURISM #20
THIS WEEK IN HIGH-YIELD TOURISM #20 Digital nomads are emerging as a dynamic and influential force in global tourism. This week, we examine how travel marketers can better understand the needs of location-independent professionals that blend work and travel – and balance the challenges and opportunities for local communities. 1) As remote work reshapes global […]
THIS WEEK IN HIGH-YIELD TOURISM #17
THIS WEEK IN HIGH-YIELD TOURISM #17 Here at High-Yield Tourism (HYT), we argue for HYT to be a long-term strategy to build balance, resilience and durability in tourism economies. However, we are very aware of the negative connotations that can be attached to the term – particularly at this time of year when anti-tourism protests […]
THIS WEEK IN HIGH-YIELD TOURISM #16
THIS WEEK IN HIGH-YIELD TOURISM #16 “There has been plenty of talk about how growing global tensions will impact travel and tourism. As the organiser of an event that facilitates the advancement of luxury travel and tourism, how are you reading this situation? Would this high-yield segment be less vulnerable to economic dips?” This is […]
THIS WEEK IN HIGH-YIELD TOURISM #15
THIS WEEK IN HIGH-YIELD TOURISM #15 #15. High-Yield Tourism continues to go global… Facebook Twitter LinkedIn Most recently, it was applied to the shifting hospitality sector in Hong Kong, where investors are seeking alternative accommodation assets that “eclipse the steady, albeit slower, growth within the traditional hotel sector.” “In Hong Kong, the recent landscape of […]
THIS WEEK IN HIGH-YIELD TOURISM No. 16
THIS WEEK IN HIGH-YIELD TOURISM #16 High-yield Muslim tourism. Source market optimisation. Community push-back. What were this week’s Top 3 Talking Points in the world of High-Yield Tourism? Facebook Twitter LinkedIn “Travel consumers today are in control, not destinations – so you have to start from the consumer demand perspective, not a campaign theme perspective.” […]
THIS WEEK IN HIGH-YIELD TOURISM #14
THIS WEEK IN HIGH-YIELD TOURISM #14 Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Cathay Pacific returning to Cairns, Australia, “for the second summer in a row, with a seasonal service linking Hong Kong and Tropical North Queensland.” Facebook Twitter […]
THIS WEEK IN HIGH-YIELD TOURISM #13
THIS WEEK IN HIGH-YIELD TOURISM #13 Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to Hawaii’s new approach to combat rising travel costs for visitors. Facebook Twitter LinkedIn “Hawaii’s latest tourism approach favors high-yield visitors over volume. The policy tools – […]
THIS WEEK IN HIGH-YIELD TOURISM #12
THIS WEEK IN HIGH-YIELD TOURISM #10 US Golf Tourism in UK & Ireland Since we coined the term High-Yield Tourism less than 2 years ago, the concept has gone global… Most recently, it was applied to promoting golf tourism to US visitors in North Devon, England, and Ireland. Facebook Twitter LinkedIn # 1 “A new […]
THIS WEEK IN HIGH-YIELD TOURISM #10
THIS WEEK IN HIGH-YIELD TOURISM #10 Indonesia. New Zealand. RAK. Singapore. What are this week’s Top 5 Talking Points in the fast-evolving world of High-Yield Tourism? Facebook Twitter LinkedIn # 1 “Attracting high-yield visitors is one thing, but ensuring that they return and act as advocates for the destination is another.” ➡️ Building advocacy is […]
THIS WEEK IN HIGH-YIELD TOURISM #9
THIS WEEK IN HIGH-YIELD TOURISM #9 Bermuda. Singapore. Belize. Vietnam. What are this week’s Top 5 Talking Points in the fast-evolving world of High-Yield Tourism? Facebook Twitter LinkedIn # 1 “Destinations pour millions into campaigns to attract visitors, promote experiences, boost revenue and enhance global recognition. However, the persistent challenge of proving the return on […]
