Insights Hub

Latest Articles

6 Reasons Why Western Australia Excels at Self-Drive Tourism

6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the Road Trip’ – maximises the high-yield benefits of self-drive tourism. However long you spend driving in ‘WA’, it’s never enough. My wife and I just enjoyed a 2,000-kilometre road-trip around Australia’s southwest corner. The picturesque route between Perth, Wave Rock, Esperance, Albany and Denmark is superbly signposted and serviced. The state authorities match pretty much every need of drivers and passengers. At this time of year (Aussie winter), the long, straight roads are fairly empty, especially on weekdays. The spectacular beauty of the southern coastal nature reserves is mostly yours to enjoy without anyone else in camera-shot. Travelling through Australia’s Southern Wheat Belt connects you with remarkable rock formations and hill ranges, sculpted white-sand bays with crystalline breaking waves and plenty of this continental land’s indigenous wildlife and bird species.

READ MORE »

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement

Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning to kick or punch. It’s about why these arts exist, their history, rituals, and spiritual dimensions. My recent travels have taken me to destinations where a specific micro-niche is quietly building momentum: cultural fighting. This isn’t about fitness tourism or professional fighting circuits; it’s about travelers who seek to understand a country’s soul through its martial arts. During my recent trip to Japan, I spent time in Osaka’s Namba district to experience The Sumo Hall Hirakuza. This is about more than entertainment, it underpins how cultural fighting traditions can attract passionate travelers willing to invest time and money

READ MORE »
Local Stakeholders

Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?

Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications

Read More »
Events

Gary Bowerman @ Halal in Travel Global Summit 2025

Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most

Read More »
Cultural Tourism

Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum

Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,

Read More »

Media Appearances

Newsletter

High-Yield for Whom?

High-Yield for Whom? Rethinking Who Wins and Who Loses in the Pursuit of Quality Tourism In tourism policy and destination marketing, the term “high-yield” has emerged as a buzzword. It

Read More »

Rethinking Digital Nomadism

Rethinking Digital Nomadism Digital nomadism is emerging as a significant and influential segment within global tourism. These location-independent professionals blend work and travel, often staying in destinations for weeks or

Read More »

Tourism Today: A Landscape in Flux

Tourism Today: A Landscape in Flux Recent years have dramatically changed the tourism ecosystem. Following COVID-19, volatile travel patterns have emerged, driven by several key factors: Changing Consumer Preferences: Travelers

Read More »

Others

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.