Media, Conferences & Articles
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Breaking Free from Quick-Win Pressures in Tourism
Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal is clear – generate revenue fast. However, this approach can be short-sighted, as it often overlooks the importance of long-term economic sustainability and community well-being. Tourism boards and destination managers may feel compelled to focus on what’s immediately measurable – such as visitor arrivals and short-term revenue generation. However, this short-term thinking often sacrifices the broader, long-term vision necessary to build a resilient, diversified, and sustainable tourism economy. A successful high-season period or an influx of budget travelers can create an illusion of success, which is rarely sustainable in the long run. Relying on high-volume,
Unlocking High-Yield Tourism: The Power of Smart Segmentation
Unlocking High-Yield Tourism: The Power of Smart Segmentation The Challenge: Sub-Par Segmentation in Tourism Many destinations pour substantial resources into marketing, aiming to boost visitor numbers. However, despite this investment,
Rethinking Your Tourism Partner Network for High-Yield Growth
Rethinking Your Tourism Partner Network for High-Yield Growth Are Your Travel Partners Delivering High-Value Visitors? Many destinations rely on traditional travel agents and OTAs to boost visitor numbers. While these
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social
Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how
Media Appearances
Newsletter
Discussing ‘Me First’ in Asian Tourism Experiences
Discussing ‘Me First’ in Asian Tourism Experiences High-Yield Tourism’s Gary Bowerman was one of the 49 industry specialists worldwide interviewed by Canvas8 for their 2025 Expert Outlook. Advising on the
Shaping the Future of Tourism Experiences in Asia
Shaping the Future of Tourism Experiences in Asia What will be the role of group travel in Asia’s shifting tourism landscapes? Patterns of demand are changing, and so are the
“More Than Mountains!” – Creating Lifetime Experiences in Nepal
“More Than Mountains!” – Creating Lifetime Experiences in Nepal “As you commodify your tourism products, your yield goes down.” Issue 160 of Asia Travel Re:Set featured highlights from Dr Jens
Episode 9 – Transcript
Transcript of Episode 9 Discover how Australia is reimagining its visitor economy in a post-pandemic world, with fascinating insights from Austrade’s Samantha Palmer. From the unexpected silver lining of Australians
Episode 9
Episode 9: High Yield Tourism Podcast Discover how Australia is reimagining its visitor economy in a post-pandemic world, with fascinating insights from Austrade’s Samantha Palmer. From the unexpected silver lining
Episode 7 – Transcript
Transcript of Episode 7 Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr Jens Thraenhart
Episode 5 – Transcript
Transcript of Episode 5 We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local populations. With:
Episode 6 – Transcript
Transcript of Episode 6 We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr Jens Thraenhart
Episode 4 – Transcript
Transcript of Episode 4 Impressions from the UN Tourism Commission Meetings for Asia and the Pacific, and the 1st Regional Asia Gastronomy Tourism Forum in, Cebu / Philippines With: Gary
Episode 3 – Transcript
Transcript of Episode 3 Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to episode three of the High-Yield Tourism
