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Rethinking Digital Nomadism
Rethinking Digital Nomadism Digital nomadism is emerging as a significant and influential segment within global tourism. These location-independent professionals blend work and travel, often staying in destinations for weeks or months rather than just days. Their presence is prompting destinations to rethink traditional tourism models, focusing on long-term infrastructure, community integration, and supportive policies that cater to the needs of this mobile, high-value audience. Miloš Pelucha, co-founder of Destinova, shares insights from his years of living and working as a digital nomad. He reflects on a common oversight among many destinations: “A lot of places want digital nomads, but they don’t truly understand who they are or what they need. It’s not just about giving them a visa; it’s about building a community and an ecosystem where they can thrive.” Listen to Episode 12 His experience highlights the importance of moving beyond surface-level incentives to genuine engagement with nomad communities.
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism Thailand’s tourism industry is at a crucial juncture. Although international arrivals have rebounded strongly since the pandemic, they have declined compared to the figures from last year. The significant decrease in Chinese tourists, formerly the country’s largest source market, has raised concerns. Visitor numbers from China in early 2025 have dropped by 32 percent compared to the previous year. For a destination that once welcomed nearly 11 million Chinese visitors annually, this decline is more than just a statistical blip; it signifies a shift that necessitates a bold reevaluation of tourism strategies. A Changing Landscape in Numbers In 2024, Thailand experienced a remarkable recovery, welcoming over 35 million international tourists and generating more than 1.8 trillion Baht in revenue. However, 2025 presents a more complex picture. As of mid-year, approximately 16.61 million foreign visitors have ar rived, marking a 4.56% decline compared
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism Rethinking the False Choice: Volume vs. Value
Tourism Today: A Landscape in Flux
Tourism Today: A Landscape in Flux Recent years have dramatically changed the tourism ecosystem. Following COVID-19, volatile travel patterns have
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming
High-Yield Tourism Isn’t About Luxury – It’s About Fit
High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury,
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman The Asia-Pacific (APAC) region is rapidly emerging as a powerhouse for high-yield tourism, with international travel expenditure forecast to reach an impressive US$2.5 trillion and domestic travel expected to top US$4.3 trillion by 2029, according to
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Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns In today’s digital world, travelers are bombarded with endless choices, and destinations are fighting to capture their attention. With so many options,
Beyond the Crowds: How to Ensure Tourism Benefits Local Communities
Beyond the Crowds: How to Ensure Tourism Benefits Local Communities Tourism success has been measured by the number of visitors a destination attracts annually for years. However, this focus on
Breaking Free from Quick-Win Pressures in Tourism
Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians,
Unlocking High-Yield Tourism: The Power of Smart Segmentation
Unlocking High-Yield Tourism: The Power of Smart Segmentation The Challenge: Sub-Par Segmentation in Tourism Many destinations pour substantial resources into marketing, aiming to boost visitor numbers. However, despite this investment,
