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High-Yield for Whom?
High-Yield for Whom? Rethinking Who Wins and Who Loses in the Pursuit of Quality Tourism In tourism policy and destination marketing, the term “high-yield” has emerged as a buzzword. It implies a more sophisticated type of tourism, one that emphasizes quality over quantity, minimizes environmental impact, and delivers greater returns with a lower negative impact on the destination. However, as more destinations adopt this approach, one crucial question is often overlooked: High-yield for whom? This question goes to the core of tourism ethics and sustainability. While “high-yield” sounds beneficial for businesses, governments, and the environment, the advantages are not always evenly distributed. In fact, they may exacerbate inequality, exclusion, and economic leakage. At High-Yield Tourism, we have developed and promoted a new definition of high-yield tourism, one that transcends daily spending or luxury metrics. In our framework, a high-yield tourist is defined as someone who creates lasting, inclusive value for
The Danger of Superficial Data in Tourism Decision-Making
The Danger of Superficial Data in Tourism Decision-Making In the fast-paced world of tourism strategy, data is crucial. Policymakers, destination marketers, and investors often rely heavily on statistics to guide their decisions. But what if the data they are using is misleading or misunderstood? At High-Yield Tourism, we believe that it’s not just about having data; it’s about using the right data in the right way. The Illusion of Big Numbers A common pitfall in tourism strategy is an overreliance on top-line metrics, such as total visitor numbers, total tourism spending, or year-on-year growth. While these figures may make for impressive headlines (e.g., “10 Million Tourists Visited Our Shores Last Year!”). They can often obscure more than they reveal. For instance, comparing absolute tourism spending between countries without adjusting for the number of visitors or cost of living can present a distorted picture. A destination may boast high spending, but
Rethinking Digital Nomadism
Rethinking Digital Nomadism Digital nomadism is emerging as a significant and influential segment within global tourism. These location-independent professionals blend
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism
Beyond the Numbers: Rethinking Thailand’s Approach to Tourism Thailand’s tourism industry is at a crucial juncture. Although international arrivals have
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism
Building Capacity and Targeting the Right Visitors: A Unified Strategy for High-Yield Tourism Rethinking the False Choice: Volume vs. Value
Tourism Today: A Landscape in Flux
Tourism Today: A Landscape in Flux Recent years have dramatically changed the tourism ecosystem. Following COVID-19, volatile travel patterns have
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming
Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?
Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,
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The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what
Why Thailand is Making it Easier for Travelers to Stay Longer
Why Thailand is Making it Easier for Travelers to Stay Longer Why would a country that attracted more than 20 million visitors in the first seven months of 2024 want
Visit Malaysia 2026: What Do Tourists Want?
Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have
Chinese EVs Take on Global Tourism
Chinese EVs Take on Global Tourism The capacity of Chinese EV makers to produce high-spec cars at low cost is disrupting the automobile industry and geopolitics. As the world debates
Can gastronomy tourism be a recipe for economic growth
Can gastronomy tourism be a recipe for economic growth July 2024: Food cultures are integral to destination marketing across Asia. From Thailand to Japan, South Korea to Indonesia and China
Issue 1: Asia Trends Report
Issue 1: Asia Trends Report DOWNLOAD High-Yield Tourism 68 Circular Road #02-01 Singapore 049422 Email: hello@highyieldtourism.com © Chameleon Strategies Terms of Use Cookie Policy Privacy Policy
Asia’s rail tourism renaissance
Asia’s rail tourism renaissance June 2024: The proliferation of high-speed railway routes and themed rail packages across Asia is driving an exciting revolution of train travel – and shaping new
North East Asia: Growth & Recovery
North East Asia: Growth & Recovery May 2024: China. Japan. South Korea. Hong Kong. Taiwan. Rewind to 2019, and these inter-connected air markets shared dynamic travel flows. Then came the
High-Yield Tourism Launches Services for Destinations to Engage High-Value Tourists for BalancedVisitor Economy Growth
High-Yield Tourism Launches Services for Destinations to Engage High-Value Tourists for Balanced Visitor Economy Growth New marketing tools and services are designed to help tourism organizations understand and attract the
