Media, Conferences & Articles
Latest Updates

Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” rather than partners. In many tourism-heavy areas, public sentiment is shifting—from welcome to resistance. At High-Yield Tourism, we believe it’s time to move beyond visitor numbers and revenue. The future of tourism lies in social equity, shared value, and genuine community partnership. Why Communities Push Back Community resistance to tourism isn’t just emotional—it’s grounded in real, systemic issues: Rising housing costs and displacement due to short-term rentals Loss of cultural authenticity as local traditions are commercialized or marginalized Overuse of public infrastructure without adequate reinvestment Lack of voice in tourism planning and decision-making Unequal distribution

In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming

Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor

Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the

Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who

Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns In today’s digital world, travelers are bombarded with endless choices, and destinations are fighting to capture their attention. With so many options,

Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield Tourism and a seasoned Asia travel analyst, delves into the evolving dynamics of China’s outbound tourism and the strategic shift

The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Media Appearances
Newsletter

Episode 2 – Transcript
Transcript of Episode 2 Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the second episode of the

Episode 1 – Transcript
Transcript of Episode 1 What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the first High

Episode 8 – Transcript
Transcript of Episode 8 Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more closely at

Episode 8
Episode 8: High Yield Tourism Podcast Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more

Episode 7
Episode 7: High Yield Tourism Podcast Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr

Episode 6
Episode 6: High Yield Tourism Podcast We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr

The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what
Why Thailand is Making it Easier for Travelers to Stay Longer
Why Thailand is Making it Easier for Travelers to Stay Longer Why would a country that attracted more than 20 million visitors in the first seven months of 2024 want
Visit Malaysia 2026: What Do Tourists Want?
Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have
Chinese EVs Take on Global Tourism
Chinese EVs Take on Global Tourism The capacity of Chinese EV makers to produce high-spec cars at low cost is disrupting the automobile industry and geopolitics. As the world debates