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6 Reasons Why Western Australia Excels at Self-Drive Tourism
6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the Road Trip’ – maximises the high-yield benefits of self-drive tourism. However long you spend driving in ‘WA’, it’s never enough. My wife and I just enjoyed a 2,000-kilometre road-trip around Australia’s southwest corner. The picturesque route between Perth, Wave Rock, Esperance, Albany and Denmark is superbly signposted and serviced. The state authorities match pretty much every need of drivers and passengers. At this time of year (Aussie winter), the long, straight roads are fairly empty, especially on weekdays. The spectacular beauty of the southern coastal nature reserves is mostly yours to enjoy without anyone else in camera-shot. Travelling through Australia’s Southern Wheat Belt connects you with remarkable rock formations and hill ranges, sculpted white-sand bays with crystalline breaking waves and plenty of this continental land’s indigenous wildlife and bird species.
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning to kick or punch. It’s about why these arts exist, their history, rituals, and spiritual dimensions. My recent travels have taken me to destinations where a specific micro-niche is quietly building momentum: cultural fighting. This isn’t about fitness tourism or professional fighting circuits; it’s about travelers who seek to understand a country’s soul through its martial arts. During my recent trip to Japan, I spent time in Osaka’s Namba district to experience The Sumo Hall Hirakuza. This is about more than entertainment, it underpins how cultural fighting traditions can attract passionate travelers willing to invest time and money
Beyond High-Value: Why High-Yield Tourism Changes Everything
Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism Family travel has evolved beyond affordability and routine destinations. In
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited
Reimagining Home: Transforming Local Journeys into High-Yield Experiences
Reimagining Home: Transforming Local Journeys into High-Yield Experiences High-yield tourism emphasizes value over volume by attracting travelers who can provide
From Undiscovered to Unmissable: Transforming Underdeveloped Regions into High-Yield Tourism Hubs
From Undiscovered to Unmissable: Transforming Underdeveloped Regions into High-Yield Tourism Hubs Underdeveloped destinations often believe they need five-star resorts or
Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?
Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,
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THIS WEEK IN HIGH-YIELD TOURISM #6
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High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield
More About Dr Jens Thraenhart
In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that
More About Gerrit Kruger
More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual
Gary Bowerman on the Future of Smart Travel on TaiwanPlus
Gary Bowerman on the Future of Smart Travel on TaiwanPlus In his appearance on TaiwanPlus’s Connected, Gary Bowerman, co-founder of High-Yield Tourism, shared valuable insights on the future of travel
Discussing ‘Me First’ in Asian Tourism Experiences
Discussing ‘Me First’ in Asian Tourism Experiences High-Yield Tourism’s Gary Bowerman was one of the 49 industry specialists worldwide interviewed by Canvas8 for their 2025 Expert Outlook. Advising on the
Shaping the Future of Tourism Experiences in Asia
Shaping the Future of Tourism Experiences in Asia What will be the role of group travel in Asia’s shifting tourism landscapes? Patterns of demand are changing, and so are the
“More Than Mountains!” – Creating Lifetime Experiences in Nepal
“More Than Mountains!” – Creating Lifetime Experiences in Nepal “As you commodify your tourism products, your yield goes down.” Issue 160 of Asia Travel Re:Set featured highlights from Dr Jens