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The AI Divide in Tourism: How Big Data Is Leaving Small Operators Behind
The AI Divide in Tourism: How Big Data Is Leaving Small Operators Behind Artificial intelligence (AI) and big data are transforming the tourism industry. From predictive demand modeling and dynamic pricing to personalized marketing and operational efficiency, AI tools offer unprecedented opportunities for destinations and businesses to optimize revenue and enhance visitor experiences. However, these benefits are not equally accessible. A growing divide is emerging between large corporations and small operators, as well as between major platforms and local destinations. The Struggle for Smaller Operators Small operators, such as boutique hotels, regional tour operators, and lesser-known destinations, often lack access to these tools. Investing in AI requires both capital and specialized expertise—resources that many smaller players simply do not have. As João Romão stated in Episode 22 of the High-Yield Tourism Podcast, “This creates a widening gap in tourism, where larger actors dominate while smaller destinations and operators are left
Introducing The Strength-based Strategy Framework To Drive High-Yield Tourism
Introducing The Strength-based Strategy Framework To Drive High-Yield Tourism How an Adapted Business Model Is Revolutionizing Destination Planning: From Volume to Value soar /sɔː/verb: achieving new heights; to rise very quickly to a high level A New Lens for Tourism Planning: The SOAR Approach When Jacqueline Stavros and Gina Hinrichs introduced the SOAR model in 2009, their goal was to move strategy conversations from problem-finding to possibility-seeking to address a fundamental challenge in organizational development: how do you create strategies that build on strengths rather than simply fixing weaknesses? Fast-forward to 2025, and destinations worldwide are grappling with remarkably similar questions. How do we move beyond chasing visitor numbers toward creating meaningful value? How do we turn tourism into a genuine force for good? After two decades working with destinations worldwide, I’ve observed how traditional planning frameworks, while valuable, often focus significant energy on problems rather than possibilities. SWOT analysis
Beyond Boom and Bust: Rethinking Tourism Policy for Sustainable Growth
Beyond Boom and Bust: Rethinking Tourism Policy for Sustainable Growth Tourism is often hailed as a key driver of economic
6 Reasons Why Western Australia Excels at Self-Drive Tourism
6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling
Beyond High-Value: Why High-Yield Tourism Changes Everything
Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism Family travel has evolved beyond affordability and routine destinations. In
Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?
Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,
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Discussing ‘Me First’ in Asian Tourism Experiences
Discussing ‘Me First’ in Asian Tourism Experiences High-Yield Tourism’s Gary Bowerman was one of the 49 industry specialists worldwide interviewed by Canvas8 for their 2025 Expert Outlook. Advising on the
Shaping the Future of Tourism Experiences in Asia
Shaping the Future of Tourism Experiences in Asia What will be the role of group travel in Asia’s shifting tourism landscapes? Patterns of demand are changing, and so are the
“More Than Mountains!” – Creating Lifetime Experiences in Nepal
“More Than Mountains!” – Creating Lifetime Experiences in Nepal “As you commodify your tourism products, your yield goes down.” Issue 160 of Asia Travel Re:Set featured highlights from Dr Jens
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what
Why Thailand is Making it Easier for Travelers to Stay Longer
Why Thailand is Making it Easier for Travelers to Stay Longer Why would a country that attracted more than 20 million visitors in the first seven months of 2024 want
Visit Malaysia 2026: What Do Tourists Want?
Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have
Chinese EVs Take on Global Tourism
Chinese EVs Take on Global Tourism The capacity of Chinese EV makers to produce high-spec cars at low cost is disrupting the automobile industry and geopolitics. As the world debates
Can gastronomy tourism be a recipe for economic growth
Can gastronomy tourism be a recipe for economic growth July 2024: Food cultures are integral to destination marketing across Asia. From Thailand to Japan, South Korea to Indonesia and China
Issue 1: Asia Trends Report
Issue 1: Asia Trends Report DOWNLOAD High-Yield Tourism 68 Circular Road #02-01 Singapore 049422 Email: hello@highyieldtourism.com © Chameleon Strategies Terms of Use Cookie Policy Privacy Policy
Asia’s rail tourism renaissance
Asia’s rail tourism renaissance June 2024: The proliferation of high-speed railway routes and themed rail packages across Asia is driving an exciting revolution of train travel – and shaping new