Media, Conferences & Articles
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Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success. The most adept tourism destinations are now shifting their strategies, focusing not on attracting “more visitors,” but rather on targeting the “right visitors.” These ideal travelers are those who resonate with the unique qualities of the destination, contribute significantly to the local economy with higher spending per trip, and plan their visits during times when resources and capacity are optimally available. At High-Yield Tourism, we advocate that strategic market segmentation is vital for unlocking this potential value. This approach transcends mere demographic analysis; it’s fundamentally about aligning your offerings with individuals who genuinely appreciate and value your destination, customizing the experiences at the right moments, and presenting the most suitable products. “Effective market segmentation demands a profound understanding of national
High-Yield Tourism Isn’t About Luxury – It’s About Fit
High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow definition is rapidly becoming outdated. Increasingly, tourism strategists argue that yield isn’t about how rich a visitor is; it’s about how well they fit a destination’s values, infrastructure, and long-term goals. In Episode 12 of the High-Yield Tourism Podcast, hosts Gary Bowerman and Dr. Jens Traenhart make a compelling case for this broader, smarter view. Their discussion signals a shift many destinations embrace: high-yield tourism means optimizing for the right source markets and segments, not just chasing affluence. Beyond Spending: Rethinking “Yield” The traditional view of yield focuses on spending per visitor. However, that metric ignores essential factors like seasonality, local benefit, repeat visitation, and resource impact. For example, a visitor who spends $500 a day at an all-inclusive resort
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape,
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman
Unlocking APAC’s High-Yield Tourism Potential: Insights from Arabian Travel Market Panel Featuring Gary Bowerman The Asia-Pacific (APAC) region is rapidly emerging as a powerhouse for high-yield tourism, with international travel expenditure forecast to reach an impressive US$2.5 trillion and domestic travel expected to top US$4.3 trillion by 2029, according to
Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism?
Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism? Inspired by reporting by Gary Bowerman via Asia Media Centre As Southeast Asia accelerates its tourism recovery, a longstanding proposal is gaining fresh momentum: the introduction of a unified ASEAN tourism visa. The idea, similar to Europe’s Schengen Zone, would allow
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield Tourism and a seasoned Asia travel analyst, delves into the evolving dynamics of China’s outbound tourism and the strategic shift
Media Appearances
Newsletter
Episode 2
Episode 2: High Yield Tourism Podcast Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon
Episode 3
Episode 3: High Yield Tourism Podcast Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon Music
Episode 4
Episode 4: High Yield Tourism Podcast Impressions from the UN Tourism Commission Meetings for Asia and the Pacific, and the 1st Regional Asia Gastronomy Tourism Forum in, Cebu / Philippines
Asia’s rail tourism renaissance
Asia’s rail tourism renaissance June 2024: The proliferation of high-speed railway routes and themed rail packages across Asia is driving an exciting revolution of train travel – and shaping new
North East Asia: Growth & Recovery
North East Asia: Growth & Recovery May 2024: China. Japan. South Korea. Hong Kong. Taiwan. Rewind to 2019, and these inter-connected air markets shared dynamic travel flows. Then came the
High-Yield Tourism Launches Services for Destinations to Engage High-Value Tourists for BalancedVisitor Economy Growth
High-Yield Tourism Launches Services for Destinations to Engage High-Value Tourists for Balanced Visitor Economy Growth New marketing tools and services are designed to help tourism organizations understand and attract the
