THIS WEEK IN HIGH-YIELD TOURISM #16

High-yield Muslim tourism. Source market optimisation. Community push-back. What were this week's Top 3 Talking Points in the world of High-Yield Tourism?

“Travel consumers today are in control, not destinations - so you have to start from the consumer demand perspective, not a campaign theme perspective.”

To kickstart Season 2 of the High-Yield Tourism Podcast, Gary Bowerman and Dr. Jens Thraenhart discuss the challenges of effectively segmenting tourism markets in Asia, Africa, the Middle East & Europe.

As competition to attract tourists intensifies, modern travellers expect customised experiences while displaying fragmented preferences. This means high-yield tourism strategies should start by zoning into diverse consumer demand perspectives.

⏩ Listen to “The Challenges of Tourism Market Segmentation in a Competitive Global Landscape”
➡️ Read the transcript

“A growing number of residents in popular destinations are asking the same question: ‘Who is tourism really for?’

From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” rather than partners, says Gerrit Kruger in his latest article.

➡️ Read “In times of financial uncertainty, travelers often stay closer to home”

Unlocking High-Yield Opportunities: The Muslim Traveler as a Premium Market Segment.

Bringing together travel experts from Asia, Africa and Europe, Gary Bowerman moderated this 60-minute panel session at the 2025 Halal in Travel Global Summit.

The panel explored how destinations, hotels and travel providers are embracing Muslim High-Yield Tourism – characterised by travellers who are willing to spend time and money on immersive faith-aligned, curiosity-driven experiences.

➡️ More here

Find out how our High-Yield Tourism solutions can unlock the full potential of your travel destination or tourism business: https://www.highyieldtourism.com/

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