Media, Conferences & Articles
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Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” rather than partners. In many tourism-heavy areas, public sentiment is shifting—from welcome to resistance. At High-Yield Tourism, we believe it’s time to move beyond visitor numbers and revenue. The future of tourism lies in social equity, shared value, and genuine community partnership. Why Communities Push Back Community resistance to tourism isn’t just emotional—it’s grounded in real, systemic issues: Rising housing costs and displacement due to short-term rentals Loss of cultural authenticity as local traditions are commercialized or marginalized Overuse of public infrastructure without adequate reinvestment Lack of voice in tourism planning and decision-making Unequal distribution
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns In today’s digital world, travelers are bombarded with endless choices, and destinations are fighting to capture their attention. With so many options,
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield Tourism and a seasoned Asia travel analyst, delves into the evolving dynamics of China’s outbound tourism and the strategic shift
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Media Appearances
Newsletter
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield
More About Dr Jens Thraenhart
In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that
More About Gerrit Kruger
More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual
Gary Bowerman on the Future of Smart Travel on TaiwanPlus
Gary Bowerman on the Future of Smart Travel on TaiwanPlus In his appearance on TaiwanPlus’s Connected, Gary Bowerman, co-founder of High-Yield Tourism, shared valuable insights on the future of travel
Episode 11
Episode 11: High Yield Tourism Podcast Thailand’s Tourism Revolution: From Mass Market to High-Value Experiences Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food,
Episode 11 – Transcript
Transcript of Episode 11 Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of
Episode 10 – Transcript
Transcript of Episode 10 The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen,
Episode 10
Episode 10: High Yield Tourism Podcast The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome
