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6 Reasons Why Western Australia Excels at Self-Drive Tourism
6 Reasons Why Western Australia Excels at Self-Drive Tourism Gary Bowerman reflects how ‘WA’ – self-titled as ‘Home of the Road Trip’ – maximises the high-yield benefits of self-drive tourism. However long you spend driving in ‘WA’, it’s never enough. My wife and I just enjoyed a 2,000-kilometre road-trip around Australia’s southwest corner. The picturesque route between Perth, Wave Rock, Esperance, Albany and Denmark is superbly signposted and serviced. The state authorities match pretty much every need of drivers and passengers. At this time of year (Aussie winter), the long, straight roads are fairly empty, especially on weekdays. The spectacular beauty of the southern coastal nature reserves is mostly yours to enjoy without anyone else in camera-shot. Travelling through Australia’s Southern Wheat Belt connects you with remarkable rock formations and hill ranges, sculpted white-sand bays with crystalline breaking waves and plenty of this continental land’s indigenous wildlife and bird species.
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement
Cultural Fighting as a Passion Tourism Micro-Niche: Unlocking High-Yield Traveler Engagement The economics of martial arts tourism present a compelling case for destination managers to prioritize this micro-niche for both economic returns and soft power development. When most people think of martial arts, they imagine fitness routines or competitive fights. But this isn’t about learning to kick or punch. It’s about why these arts exist, their history, rituals, and spiritual dimensions. My recent travels have taken me to destinations where a specific micro-niche is quietly building momentum: cultural fighting. This isn’t about fitness tourism or professional fighting circuits; it’s about travelers who seek to understand a country’s soul through its martial arts. During my recent trip to Japan, I spent time in Osaka’s Namba district to experience The Sumo Hall Hirakuza. This is about more than entertainment, it underpins how cultural fighting traditions can attract passionate travelers willing to invest time and money
Beyond High-Value: Why High-Yield Tourism Changes Everything
Beyond High-Value: Why High-Yield Tourism Changes Everything Recently, I have been seeing the term “High-Yield Tourism / High-Yield Travelers” increasingly
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism
Diaspora, Edutourism & Slow Travel: Family Trends Shaping High-Yield Tourism Family travel has evolved beyond affordability and routine destinations. In
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling
Expo 2025 Osaka: A Masterclass in Passion Tourism and Destination Storytelling This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited
Reimagining Home: Transforming Local Journeys into High-Yield Experiences
Reimagining Home: Transforming Local Journeys into High-Yield Experiences High-yield tourism emphasizes value over volume by attracting travelers who can provide
From Undiscovered to Unmissable: Transforming Underdeveloped Regions into High-Yield Tourism Hubs
From Undiscovered to Unmissable: Transforming Underdeveloped Regions into High-Yield Tourism Hubs Underdeveloped destinations often believe they need five-star resorts or
Gary Bowerman on Malaysia’s Readiness To Accommodate Digital Nomads?
Malaysia’s Digital Nomad Moment: Insights from Gary Bowerman on BFM 89.9 On a recent episode of BFM 89.9’s “Enterprise Explorers,” host Richard Bradbury interviewed Gary Bowerman, Co-Founder of High-Yield Tourism. They discussed a transformative trend in global mobility and local economies: the rise of the digital nomad and its implications
Gary Bowerman @ Halal in Travel Global Summit 2025
Unlocking High-Yield Potential: Muslim Travelers as a Premium Market at HIT Global Summit 2025 To find out how High-Yield Tourism can support you, understand high-yield travel segments and trends. At the Halal in Travel Global Summit 2025 in Singapore, High-Yield Tourism led an important discussion on one of the most
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum
Diversifying Asia’s Tourism Future: Insights from the Skift Asia Forum At the recent Skift Asia Forum in Bangkok, the panel “Diversifying Asia’s Tourism Future” brought together leading voices to examine the shifts redefining travel across the Asia-Pacific region. The panel featured Fazal Bahardeen (CEO, CrescentRating & HalalTrip), Hannah Pearson (Founder,
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Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism?
Can a Unified ASEAN Visa Unlock High-Yield Regional Tourism? Inspired by reporting by Gary Bowerman via Asia Media Centre As Southeast Asia accelerates its tourism recovery, a longstanding proposal is
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue
Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success.
High-Yield Tourism Isn’t About Luxury – It’s About Fit
High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow
Community Pushback and Social Equity: Rethinking Who Benefits from Tourism
In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is
In times of financial uncertainty, travelers often stay closer to home.
In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming
Gary Bowerman on China Tourism Tuesday
China’s Tourism Shift: Embracing High-Yield Travelers for Sustainable Growth In the June 3, 2025 episode of China Tourism Tuesday with Charl Albertin and Michael Jones, Gary Bowerman, co-founder of High-Yield
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery
Workforce Shortages and Talent Retention: A Critical Test for Tourism’s Recovery As global travel surges back to life, tourism destinations face a new kind of bottleneck—not in airports or visitor
Overtourism and Destination Management
Overtourism and Destination Management: A Global Challenge As global travel continues to grow, a persistent issue is putting pressure on some of the world’s most celebrated destinations: overtourism. From the
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers
Igniting Travel Passions: How to Surpass the Expectations of High-Yield Travelers In today’s rapidly evolving tourism landscape, one essential factor is often overlooked: passion. High-yield travelers, the select group who
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns
Breaking the Mold: Crafting Distinctive Tourism Marketing Campaigns In today’s digital world, travelers are bombarded with endless choices, and destinations are fighting to capture their attention. With so many options,