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Beyond the Crowds: How to Ensure Tourism Benefits Local Communities
Beyond the Crowds: How to Ensure Tourism Benefits Local Communities Tourism success has been measured by the number of visitors a destination attracts annually for years. However, this focus on high volumes can be misleading. Even in popular tourist hotspots, the economic benefits often fail to reach local businesses, communities, and essential infrastructure. The Problem: High Volume, Low Impact Many destinations celebrate record-breaking tourist arrivals, but the benefits are minimal for local businesses and residents. Overcrowding can strain public services, inflate housing prices, and contribute to environmental degradation without providing meaningful economic value. Simply put, more tourists don’t always mean more value. If visitors primarily spend on large, multinational brands or take mass-market excursions, the local economy may not feel the full impact of their presence. The Shift: From Quantity to Quality Rather than focusing on how many tourists visit, the tourism industry must prioritize who visits and how they
Breaking Free from Quick-Win Pressures in Tourism
Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians,
Unlocking High-Yield Tourism: The Power of Smart Segmentation
Unlocking High-Yield Tourism: The Power of Smart Segmentation The Challenge: Sub-Par Segmentation in Tourism Many destinations pour substantial resources into marketing, aiming to boost visitor numbers. However, despite this investment,
Rethinking Your Tourism Partner Network for High-Yield Growth
Rethinking Your Tourism Partner Network for High-Yield Growth Are Your Travel Partners Delivering High-Value Visitors? Many destinations rely on traditional travel agents and OTAs to boost visitor numbers. While these
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how
Media Appearances
Newsletter
Episode 3 – Transcript
Transcript of Episode 3 Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to episode three of the High-Yield Tourism
Episode 2 – Transcript
Transcript of Episode 2 Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the second episode of the
Episode 1 – Transcript
Transcript of Episode 1 What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the first High
Episode 8 – Transcript
Transcript of Episode 8 Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more closely at
Episode 8
Episode 8: High Yield Tourism Podcast Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more
Episode 7
Episode 7: High Yield Tourism Podcast Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr
Episode 6
Episode 6: High Yield Tourism Podcast We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what
Why Thailand is Making it Easier for Travelers to Stay Longer
Why Thailand is Making it Easier for Travelers to Stay Longer Why would a country that attracted more than 20 million visitors in the first seven months of 2024 want
Visit Malaysia 2026: What Do Tourists Want?
Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have
